Petra Troblová


Petra has been working at Aimtec since 2008, lead the marketing department for ten years. She was in charge of raising the company's awareness in the eyes of customers and the general public. She was at the launch of the new corporate identity and pillars, acted as editor-in-chief of AIMagazine. Currently, she specializes in digital marketing.

Regarding the digital transformation, she says: "If I focus on this area from a marketing perspective, big changes are happening now. As the entire business changes, B2B marketing moves into the virtual environment, too. One of the undeniable advantages of digital marketing is that it is possible to quantify, evaluate and report detailed results to management."

Scherdel ‑ Flexibility as a key goal of automation

Inhouse logistics starts to be a difficult issue from companies of medium size. One such company is…

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Market pressure is the greatest catalyst for change

Zebra Technologies, a global leader and innovator in automatic identification, conducted a…

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Brano ‑ the path to 21st century logistics

From complete locking mechanisms, other mechanical parts, door handles to fuel tank caps for Skoda…

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TAL 2023: What Safran's digital transformation looks like

The purpose of any change in company operation should be to improve, whether in terms of efficiency…

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Resilience, prediction and risk monitoring form the key to modern logistics, says David Strnad

The automaker Škoda Auto is a major player in the world of logistics. Every day, 3,500 freight…

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Five tips for successfully digitalising a plastics production line

Plastics manufacturing is a knotty problem for digitalisation – but it can be untangled…

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Automation: only a scalable concept will ensure companies a place in the market in ten years' time

Automation has been penetrating logistics for many years. Automation technologies often include a…

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Automation diminishes flexibility. Aimtec’s Rostislav Schwob explains how to restore it.

A full 95% of the firms approached in the Trends in Czech Logistics 2022 study stated that they…

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Automation Remains Main Trend in Czech Logistics Even in Times of Expected Crisis

What does the present and future of Czech logistics look like? Where are investments going? To what…

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Data. Data. And more data! How can you master it and ensure it’s clear and on time?

In manufacturing and logistics, you’re faced with mountains of data, and you need to master those…

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Reporting, digitization and 3D visualization streamlines logistics processes by tens of percent

The complexity of today's industrial production brings manufacturing companies a huge amount of…

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Digitalisation brings new perspectives on manufacturing efficiency

A register of scrap and manufactured units, operator and machine downtime tracking… approaches like…

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Digitalisation platforms – an inexhaustible tool for manufacturing optimisation

Have you ever had the feeling that your manufacturing can’t be optimised any further, and you’ve…

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With DCIx7, the dream of a digitalisation platform running in the cloud becomes a reality

The User Group for Aimtec’s DCIx met up at the start of this May in Pilsen, and attendees could…

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What’s the state of Czech logistics and warehousing today? We know the current crucial trends and problems

How are logistics firms handling ever-shorter delivery periods? Do they see automation as a…

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