Petra Troblová

Aimtec

Petra has been working at Aimtec since 2008, lead the marketing department for ten years. She was in charge of raising the company's awareness in the eyes of customers and the general public. She was at the launch of the new corporate identity and pillars, acted as editor-in-chief of AIMagazine. Currently, she specializes in digital marketing.

Regarding the digital transformation, she says: "If I focus on this area from a marketing perspective, big changes are happening now. As the entire business changes, B2B marketing moves into the virtual environment, too. One of the undeniable advantages of digital marketing is that it is possible to quantify, evaluate and report detailed results to management."

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