Michaela Fronk Cutlacová
Aimtec
Since 2020, Michaela has been responsible for digital marketing at Aimtec. However, she has been active in the field for over 10 years. She has experience with multiple website projects, managing online campaigns, email marketing, and automating marketing processes. She enjoys the diversity and complexity of marketing – from strategy and creativity to valuable data insights.
“I have always been drawn to technology and innovation. At Aimtec, I can combine my passion for marketing with my interest in technology and be part of projects focused on the automation and digitalization of logistics and manufacturing processes. These projects help companies respond to daily market changes, support their growth, and enhance their competitiveness.”
Change Management at REHAU Automotive: Digital Transformation in Practice
What’s the most effective way to develop a company’s business? Michael Colberg, Chief Operations Officer at REHAU Automotive, has a clear-cut reply: Digitalisation. He presented his viewpoint in a presentation at the Trends in Automotive Logistics (TAL) 2024 conference, where he called above all for a pragmatic approach to the entire topic. According to Colberg, digitalisation is really not rocket science. “Don’t be afraid – just dive right in!” says this manager with three decades of experience in automotive.
“People and data are worth their weight in gold.” The best quotes from the Trends in Automotive Logistics Conference 2024
People, data and sustainability: these are the topics that resounded at the Trends in Automotive Logistics Conference 2024, subtitled Driving the Digital Fast Lane. How can you drive safely in digitalisation’s fast lane while still transforming quickly enough? Nearly 400 experts in logistics, manufacturing and IT from the European automotive sector came to the conference to explore this question. Ten inspiring speakers rotated on the stage throughout the day. What were the most interesting quotes at this conference? Read our picks below.
How not to get lost in the flood of OEM concepts in EDI communication
Recall (4905, 4984, DELFOR, 4A3, ANSI 830). Yes, this is also the OEM requirements for EDI communication. Hundreds of message types are exchanged, with each manufacturer requiring different standards. This creates a variety of different concepts that require different EDI system settings.
